18 years ago, five like-minded brand and clothing enthusiast teamed to open a multi-brand store called GQ in New Road. The individuals who were very enthusiastic about
brands and quality clothing came together to bring a new culture to Nepal. All of the
partners who were also good friends came from different backgrounds; branded retail
business,academics, sports etc and this is what helped to form a balanced partnership of
education and experience in the company. They opened their very first multi-brand store
called GQ in New Road and this store running till date. And from this store, they started
bringing in original Adidas products and this is how the journey of ‘Labels’ began.
As the name suggests, ‘Labels’ is all about bringing the desired and quality
brands (labels) under one roof to cater the mass and provide them with premium shopping experience.
‘Labels#39; is a well-known name when it comes to premium clothing brands due to our
consistent effort to bring the original products in the market. This has earned us loyal customers. The consistency has enabled us reach more customers. Since our customers are our utmost priority, we want to show them our gratitude and appreciation by giving them a great consumer experience. Weare also aware of the changing times and we would also like to cater to a newer group of audience, the tech-savvy youngsters connecting through the official Labels App and website.
‘Labels’ established by Roots Fashion Pvt. Ltd is your answer to one stop shop if you are into
branded clothes and shoes. Roots Fashion, registered in 2001, has a total of
nine stores all over Kathmandu and has become a household name when it comes to
brands as it is the sole distributor of Adidas, Reebok, Pepe, Levi’s, Cube Bikes, Rockport
and Dr Martens in Nepal.
In the journey of these fantastic 18 years, we have come a long way and we still have a
long way to go. For us at Labels, the long term goal is to become the number one branded
retail giant of Nepal by being best.
At present, we have about 13 physical stores all around Nepal as mentioned here:
adidas, Durbar Marg
adidas, City Center
adidas, Civil Mall
adidas, Bluebird Mall, Tripureshwor
adidas Factory Outlet, Putalisadak
Reebok, Durbar Marg
Reebok, BlueBird Mall, Tripureshwor
Levis: Durbar Marg
Levi’s City Center
GQ, New Road (Multibrand)
pioneer in the e-commerce market, bringing all the big name brands under one roof and making it accessible to everyone in Nepal at their doorstep.