Privacy Policy

Welcome to the website (hereinafter referred as the “Site”) owned by Roots fashion Pvt. Ltd. We are aware of your rights to privacy and would always work to safeguard your rights. To learn more about our Privacy Policy, please go through this document.

This Privacy Policy explains about collection, usage and disclosure of your information, under certain conditions and your options. This Privacy Policy also explains about the efforts we have made to secure your personal information. You accept the terms described herein by visiting the Site directly or indirectly through other sites.

We value your privacy and trust and shall therefore only use information provided by you in the ways stated here. We will only collect information necessary for our operations and keep them till it is relevant to us or as required by the prevailing law.

You can remain anonymous and browse through our site without providing your personal details. We can’t identify you unless you have an account on the Site and you have logged on to it.

1. Data we collect

If you proceed to place an order for a product with us on the Site, we may collect various data of you. We collect, process and store your personal details that includes but is not limited to your name, email address, contact number, delivery address and payment details to process your order on the Site and to provide services to you.

We will use the information you provide to process your orders and give you our services and information offered through our Site upon your request. We will also use the information you provide to administer your account, verify and carry out transactions; improve layout and contents of pages of our website and customize them for users; identify visitors; carry out research on users’ demographics, send you information you requested from us or might find helpful, including details about our product and services. If you prefer not to receive any marketing communications, you can opt out at any time.

We may share your name, address and contact number with a third party to deliver the product to you. You can view the details of your orders that have been placed, that are yet to be placed and that are open with your address, contact number and other details. You are expected not to make the details of the delivery and other details available to unauthorized third parties and maintain the confidentiality.

Other uses of your Personal Information

We may use your opinions and your feedbacks for market research. This will only be used for statistical purposes and will not be forwarded to third parties. We may send you other information about us, the Site, our products, our newsletters, competitions, sales promotions and anything related to business. If you prefer not to receive any of this additional information, please click ‘unsubscribe’ link in mails we send to you.


We might use your personal data to reach out when you win prizes or to advertise our offers. More details about each offer will be mentioned with the terms to participate in the respective offers.

2. Cookies

Cookies are the messages exchanged between your web browser and web server when you visit different sites. Cookies are used to identify unique user through your Internet Protocol address that makes it easier and saves time when you want to go through the Site. Cookies are stored by your internet browser on your computer’s hard drive. We use cookies to make our service easier and convenient for you and not to obtain or use any other information about you. You can set your browser to not accept cookies, but this will make your browsing through the Site time consuming and tiring( for instance, when you are about to place/ modify orders you might have to enter your details multiple times). We would like to assure you that the cookies we collect don’t contain any hidden personal details unless mentioned. You can find more about the usage and removal of your cookies through

The Site uses Google Analytics, a web analytics service provided by Google Inc. (hereinafter referred to as “Google”). Google analytics uses cookies to help the Site analyze how users use the Site. The information generated while you are using the Site will be stored in Google Servers in the United States. Google will use these cookies to evaluate your use of the Site, generate reports for the Site operators. Google may also transfer this information to third parties, if required by the law. Google will not link your IP address with any information Google holds. By using the appropriate setting you can refuse the use of cookies in your browser, but please note that you may not be able to use the full functionality of the Site if you choose to turn off cookies. By using the Site, you agree to the data processing by Google as mentioned above.

3. Security

We have adhered to different security and technical measures to prevent unlawful or unauthorized access to or damaging, destruction or loss of your information. We collect your personal details on a secure server and use necessary security procedures to safeguard them. We may request your proof of identity at times before disclosing personal information to you. You are responsible to protect against unauthorized access to your password or your computer